martes, 13 de noviembre de 2018

Ficha del recurso:

Fuente:

Vínculo original en investors.com
BRIAN DEAGON

Fecha de publicación:

jueves, 3 de junio de 2010

Última actualización:

viernes, 4 de junio de 2010

Entrada en el observatorio:

viernes, 4 de junio de 2010

Idioma:

Inglés

Archivado en:


Google TV Will Lag Startups

Google (GOOG) attracted loads of attention unveiling Google TV, but two start-ups are well under way with similar efforts.

 

Like Google TV, ZillionTV and Sezmi (SEZMI) both also want to make it quick and easy for people to watch Internet and TV content on their television sets.

All three have different approaches, and all face challenges.

This is what Google says its Google TV, which it announced late last month, will look like. From its screen, viewers will be able to type in a search... View Enlarged Image

The history of Internet-video-on-TV is bleak, says Kurt Scherf, an analyst at research firm Parks Associates. Vudu, Akimbo, Joost, MovieBeam and USDTV are among those that have so far failed.

"These are all good examples as to how difficult it is to overcome consumer inertia to try a new video service as a replacement to pay TV," Scherf said. "It shows how firmly pay TV is entrenched."

ZillionTV is still in trials and remains mostly quiet, though its CEO says the company can see partnering with GoogleTV.

Sezmi in February launched in its first market, Los Angeles.

Google threw its hat in the ring May 20 with plans that include turning the TV into a Web browser.

Google, ZillionTV, Sezmi and many others are all eyeing billions in revenue possible by bringing the Internet to the living room TV — advertising, subscriptions, video rentals and online transaction fees.

Companies — mostly startups but also the likes of Apple (AAPL) with its Apple TV — have been trying to develop "connected" TV for years.

Phil Leigh, head of research firm Inside Digital Media, doesn't see much hope for Sezmi or ZillionTV.

"I think they are ideas whose time have come and gone," he said.

Google TV has the best chance, he says, largely because it's the first high-profile system to allow full access to the Internet via the TV set.

"Whether Google TV will be a success is still questionable, but the concept is almost certain to be a big winner," Leigh said. "It's what consumers want."

But Colin Dixon, senior partner at research firm Diffusion Group, says the game is still wide open.

"Consumers are ready for new types of viewing experiences," he said. "The question is who can get there with one that resonates."

Sezmi is furthest along. Founded in 2006, it's backed by $78 million in venture capital financing from Morgenthaler Ventures and others.

$299 Set-Top Box

Via its own set-top box — sold in L.A.-area Best Buy (BBY) stores for $299 — it offers select content from the Internet, such as YouTube and other video sites. But unlike GoogleTV, it doesn't offer total Internet access. Its set-top box also provides over-the-air broadcast stations, but its lineup of cable channels is limited. It offers 23 channels, including CNN and MTV.