sábado, 21 de abril de 2018

Ficha del recurso:

Vínculo a la patente on-line

Titular:

QUALCOMM INCORPORATED [US/US]; Attn: International IP Administration5775 Morehouse DriveSan Diego, California 92121-1714 (US) (For All Designated States Except US).MOMEYER, Brian [US/US]; (US) (For US Only).FORUTANPOUR, Babak [US/US]; (US) (Fo

Nº de referencia de publicación:

WO2012082170

Fecha de publicación:

jueves, 21 de junio de 2012

Última actualización:

jueves, 28 de junio de 2012

Entrada en el observatorio:

jueves, 28 de junio de 2012

Idioma:

Inglés

Archivado en:


Context aware advertisement delivery

(EN)Sensor data indicating the motion level of a mobile platform is used to determine a rate, or cost-per-impression (CPM), to be charged for an advertisement displayed on the mobile platform. Additional data may be used to determine an attention level of a user of the mobile platform, which is used to determine the rate of the advertisement. The determination of the rate for the advertisement maybe determined by the mobile platform and transmitted to a server. Alternatively, a server may determine the rate for the advertisement based on sensor data received from the mobile platform. Additionally, the amount of information or text in an advertisement may be adjusted based on the motion level or attention level of the mobile platform.