Sunday, 20 de April de 2014

Ficha del recurso:

Vínculo a la patente on-line

Nº de referencia de publicación:

20120158525

Fecha de publicación:

Thursday, 21 de June de 2012

Última actualización:

Thursday, 28 de June de 2012

Entrada en el observatorio:

Thursday, 28 de June de 2012

Idioma:

Castellano

Archivado en:


Automatic classification of display ads using ad images and landing pages

A system and method for automatically classifying ads into a taxonomy of categories, the method including: extracting text features from ad images using OCR (optical character recognition) techniques; identifying objects of interest from ad images using object detection and recognition techniques in computer vision; extracting text features from the web-page of the advertiser to which the user is re-directed when clicking the ad; training statistical models using the extracted features mentioned above as well as advertiser attributes from a historical dataset of ads labeled by human editors; and determining the relevant categories of unlabeled ads using the trained models.